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QV Intensive Ointment For Very Dry Skin– 450g

QV Intensive Ointment For Very Dry Skin– 450g

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  • ✔️ Deeply moisturises very dry, cracked, and eczema-prone skin
  • ✔️ Paraffin-based formula locks in moisture for lasting hydration
  • ✔️ Fragrance-free and preservative-free — ideal for sensitive skin
  • ✔️ Suitable for use as a daily emollient or soap substitute
  • ✔️ Generous 450g tub provides long-lasting supply for regular use

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Is QV Intensive Ointment the Right Ointment for Very Dry Skin?

 

If your skin feels tight, rough, or cracked — especially during colder months — you already know how frustrating it can be to find something that actually works. Ointment for very dry skin needs to do more than sit on the surface; it needs to genuinely restore the skin's protective barrier. QV Intensive Ointment 450g does exactly that. Formulated with white soft paraffin and liquid paraffin, it creates a long-lasting occlusive layer that seals moisture into the skin and shields it from environmental triggers. At just £9.99 for a generous 450g tub, it offers real value for anyone managing chronic dryness, eczema, or psoriasis. You can browse the full range of creams and ointments available at Cured Pharmacy if you'd like to compare options.

Dry skin — clinically known as xerosis — is incredibly common in the UK, affecting people of all ages. The NHS recognises emollients as a first-line treatment for conditions like eczema and psoriasis, recommending their use multiple times daily to keep the skin hydrated and reduce flare-ups. QV Intensive Ointment fits neatly into that approach.

 

How Does QV Intensive Ointment Work to Restore Dry Skin?

 

The ointment works through a straightforward but clinically effective mechanism. Rather than relying on water-based ingredients that evaporate quickly, it uses an oil-rich base to physically prevent transepidermal water loss (TEWL) — the process by which moisture escapes through the outer skin layer.

  • Occlusive action: White soft paraffin forms a semi-impermeable film over the skin, dramatically reducing moisture evaporation.
  • Emollient effect: Liquid paraffin fills the gaps between skin cells, softening and smoothing rough, flaky texture.
  • Barrier restoration: Regular use helps rebuild the compromised skin barrier seen in eczema and other dry skin conditions.
  • Fragrance-free formula: No added perfumes or colourants, reducing the risk of irritation in sensitive skin.

 

Who Should Use QV Intensive Ointment for Dry Skin?

 

This ointment is designed for anyone dealing with persistent or severe skin dryness. It's particularly well-suited to people whose skin doesn't respond adequately to lighter moisturisers or lotions. Dermatologists and GPs often recommend ointment-based emollients over creams for very dry or thickened skin because the higher oil content provides more sustained hydration.

  • Adults and older people with chronic dry or cracked skin
  • People with eczema (atopic dermatitis) or psoriasis
  • Individuals with ichthyosis or other skin conditions causing scaling
  • Those whose skin is dry due to frequent handwashing, occupational exposure, or cold weather

If you're also managing other skin concerns, our skin care collection includes a wide range of products to support your routine.

 

How Does QV Intensive Ointment Compare to Other Emollients?

 

Feature QV Intensive Ointment 450g Standard Aqueous Cream
Base type Oil-rich (paraffin-based) Water-based emulsion
Moisture retention High — occlusive barrier Moderate — evaporates faster
Suitable for very dry skin Yes Less suitable
Fragrance-free Yes Varies by brand

 

Is QV Intensive Ointment Safe to Store and Use Long-Term?

 

Yes — provided you follow basic storage guidance. Keep the tub below 25°C, away from direct sunlight and heat sources. Always use clean hands or a spatula to scoop product from the tub to avoid contamination. One important safety note: all paraffin-based emollients are flammable. Dressings, clothing, and bedding that have come into contact with this ointment can catch fire more easily, so keep away from naked flames and do not smoke while applying it. This is a well-established MHRA safety warning for all paraffin-containing skin products.

This product is a medicine. Speak to your doctor or pharmacist before using if you have an underlying medical condition or are taking other medicines.

QV Intensive Ointment For Very Dry Skin – 450g specifications
Treatment category Emollient / Moisturiser
Mechanism of action Occlusive barrier formation; reduces transepidermal water loss
Effective for Very dry skin, eczema, psoriasis, ichthyosis, xerosis
Suitable for Adults; children under medical guidance
Active ingredients White soft paraffin, liquid paraffin
Pack size 450g
UK classification General Sale (GSL)
Drug class Emollient
Preparation Ointment
Route of administration Topical (applied to skin)

Specifications of QV Intensive Ointment For Very Dry Skin – 450g

 

What Is QV Intensive Ointment and What Is It Used For?

 

QV Intensive Ointment is a paraffin-based emollient used to treat and manage very dry, rough, and cracked skin. It is suitable for use in conditions such as eczema, psoriasis, ichthyosis, and general xerosis (dry skin). The NHS recommends emollients as a cornerstone of dry skin management — they should be applied regularly throughout the day, not just when the skin feels uncomfortable. This ointment is available over the counter without a prescription and is classified as a General Sale medicine in the UK.

 

What Do You Need to Know Before Using QV Intensive Ointment?

 

Before applying this ointment, there are a few important things to be aware of. It is generally well tolerated, but certain individuals should take extra care.

Do not use this product if you:

  • Are allergic to white soft paraffin, liquid paraffin, or any other ingredient in the formulation
  • Have a known hypersensitivity to any paraffin-based product

Warnings and precautions:

  • Paraffin-based emollients are flammable — keep away from fire, naked flames, and do not smoke during or immediately after application
  • Clothing, bedding, and dressings that have absorbed paraffin from the skin can ignite more easily — this is an MHRA-issued safety warning
  • Avoid contact with the eyes
  • Do not apply to broken, infected, or weeping skin without medical advice
  • If your skin condition worsens or does not improve within two weeks, consult your GP

Drug interactions:

  • No clinically significant drug interactions are known for topical paraffin-based emollients
  • If you are using topical corticosteroids or other prescribed skin treatments, apply the emollient first and allow it to absorb before applying other products — or follow your prescriber's instructions

 

How Should You Use QV Intensive Ointment Correctly?

 

Using an emollient correctly makes a real difference to how well it works. The NHS advises applying emollients generously and frequently — at least twice daily, and more often during flare-ups. Here's how to get the most from QV Intensive Ointment:

  1. Wash and gently pat your skin dry before applying — do not rub vigorously
  2. Use a clean spatula or freshly washed hands to scoop product from the tub
  3. Apply a generous layer to the affected area, smoothing in the direction of hair growth
  4. Allow the ointment to absorb for a few minutes before dressing
  5. Reapply throughout the day as needed, especially after washing hands or bathing
  6. If using alongside a topical steroid, apply the emollient first and wait at least 30 minutes before applying the steroid
Indication Age Group Dose Frequency
Very dry / eczema-prone skin Adults Apply liberally to affected area 2–4 times daily or as needed
Very dry / eczema-prone skin Children (under medical guidance) Apply thin layer to affected area As directed by GP or pharmacist
Psoriasis / ichthyosis Adults Apply liberally to affected area As directed by dermatologist

If you're managing a skin condition alongside other health concerns, you may also find our baby and toddler range helpful for younger family members with sensitive skin.

 

What Are the Possible Side Effects of QV Intensive Ointment?

 

QV Intensive Ointment is generally very well tolerated. Because it contains no fragrances, preservatives, or colourants, the risk of allergic reactions is low. That said, as with any topical product, side effects can occasionally occur.

Common side effects:

  • Temporary greasiness or heaviness on the skin immediately after application
  • Mild stinging or tingling on very sensitive or broken skin

Less common side effects:

  • Folliculitis (inflammation of hair follicles) — more likely if the ointment is applied against the direction of hair growth or in large quantities
  • Contact dermatitis — rare, but possible if you have a sensitivity to any component
  • Skin redness or rash at the application site

If you notice any unexpected skin reaction, stop using the product and speak to your pharmacist or GP. Serious allergic reactions (anaphylaxis) are extremely rare with topical emollients but seek emergency help if you experience swelling of the face, lips, or throat.

 

How Should You Store QV Intensive Ointment?

 

Correct storage keeps the product effective and safe throughout its shelf life. Follow these simple guidelines:

  • Store below 25°C in a cool, dry place
  • Keep away from direct sunlight and heat sources
  • Keep the lid tightly closed when not in use
  • Do not store near open flames or in areas where smoking occurs
  • Keep out of the reach and sight of children
  • Do not use after the expiry date printed on the tub
  • Do not transfer to another container

For a broader selection of skin health products, explore our skin care collection at Cured Pharmacy.

Written and reviewed by our qualified team

Your safety and success are our highest priorities. Our medical team rigorously evaluates every product and piece of advice we provide, ensuring you receive only the most effective, science-backed solutions available.

Frequently Asked Questions

Where can I buy QV Intensive Ointment online in the UK?

You can buy QV Intensive Ointment 450g directly from Cured Pharmacy online for just £9.99, with fast UK delivery and no prescription required. It is classified as a General Sale medicine, so it is freely available over the counter. Browse our full creams and ointments range for more emollient options.

How does QV Intensive Ointment work on very dry skin?

QV Intensive Ointment works by forming an occlusive, oil-rich barrier on the skin surface that physically prevents moisture from escaping — a process called transepidermal water loss (TEWL). The white soft paraffin and liquid paraffin base also softens and smooths rough, flaky skin texture. With regular use, it helps rebuild the compromised skin barrier associated with eczema and other dry skin conditions.

How do I apply QV Intensive Ointment step by step?

Start by washing and gently patting your skin dry, then use clean hands or a spatula to scoop a generous amount from the tub. Smooth the ointment over the affected area in the direction of hair growth to reduce the risk of folliculitis. Allow it to absorb for a few minutes before getting dressed, and reapply throughout the day as needed.

How often should I use QV Intensive Ointment each day?

The NHS recommends applying emollients at least twice daily for dry skin conditions, and more frequently during flare-ups — some people apply them three or four times a day. There is no strict upper limit on how often you can use QV Intensive Ointment, as it does not contain any active drug ingredients that could accumulate. Consistency is key: regular application gives far better results than occasional use.

Is QV Intensive Ointment suitable for eczema?

Yes — QV Intensive Ointment is well suited to eczema-prone skin and is the type of emollient the NHS recommends as a first-line treatment for atopic eczema. It does not contain steroids, so it can be used freely alongside prescribed topical corticosteroids. If you are using a steroid cream as well, apply the emollient first and wait at least 30 minutes before applying the steroid.

Can I use QV Intensive Ointment on my face?

Yes, QV Intensive Ointment can be applied to dry or flaky areas of the face, but take care to avoid the eye area. The fragrance-free, preservative-free formula makes it less likely to irritate sensitive facial skin. If you notice any redness or stinging after application to the face, stop using it and speak to your pharmacist.

Is QV Intensive Ointment safe for babies and young children?

QV Intensive Ointment may be suitable for babies and young children with very dry or eczema-prone skin, but you should always consult your GP or pharmacist before using any emollient on a very young child. Our baby and toddler collection includes products specifically formulated for younger skin if you'd prefer a dedicated option. Never apply to broken or infected skin without medical advice.

What are the side effects of QV Intensive Ointment?

Side effects are uncommon because the formula is free from fragrances, preservatives, and colourants. The most likely issues are temporary greasiness after application or, less commonly, folliculitis if the ointment is applied against the direction of hair growth. Rarely, some people may experience mild skin irritation or contact dermatitis — if this happens, stop use and speak to your pharmacist.

Is QV Intensive Ointment flammable — is it safe to use?

Yes, like all paraffin-based emollients, QV Intensive Ointment is flammable — this is an MHRA-issued safety warning that applies to all products of this type. Clothing, bedding, and dressings that have absorbed paraffin from the skin can catch fire more easily, so you should keep away from naked flames and avoid smoking while the product is on your skin. Used sensibly and away from fire hazards, it is safe for everyday use.

What are the alternatives to QV Intensive Ointment for dry skin?

Common alternatives include other paraffin-based ointments such as Epaderm Ointment, Hydromol Ointment, and 50:50 white soft paraffin/liquid paraffin preparations available on prescription or over the counter. Lighter options like aqueous cream or E45 cream may suit people with milder dryness, though they are less occlusive. Your pharmacist can help you choose the most appropriate emollient for your skin type and condition.

How long can I use QV Intensive Ointment for?

QV Intensive Ointment can be used long-term as part of a daily skin care routine — there is no recommended maximum duration for emollient use. Many people with chronic conditions like eczema or psoriasis use emollients indefinitely as part of their ongoing management plan. If your skin does not improve after two weeks of regular use, or if it worsens, speak to your GP.

Can I use QV Intensive Ointment as a soap substitute?

Yes — paraffin-based ointments can be used as soap substitutes in the bath or shower, which is particularly helpful for people with eczema whose skin is easily irritated by conventional soaps and shower gels. Apply a small amount to wet skin, rinse off gently, and pat dry. The NHS recommends using emollients as soap substitutes as part of a complete eczema management routine.

Will QV Intensive Ointment stain my clothes or bedding?

Paraffin-based ointments can leave greasy marks on clothing and bedding, which is a common concern for regular users. Washing at a higher temperature usually removes most residue, though some staining may persist on lighter fabrics over time. It's worth using older or darker bedding if you apply the ointment overnight, and always allow it to absorb before dressing.

What is the difference between an ointment and a cream for dry skin?

Ointments have a much higher oil content than creams, making them more occlusive and better suited to very dry, thickened, or cracked skin. Creams are lighter, absorb more quickly, and are often preferred for daytime use or on less severely dry areas. For the most stubborn dryness — particularly in eczema or psoriasis — an ointment for very dry skin like QV Intensive is generally more effective than a standard cream.

What does the latest research say about paraffin-based emollients for dry skin?

Paraffin-based emollients remain among the most widely studied and clinically supported treatments for dry skin conditions, with consistent evidence supporting their role in reducing eczema flare-ups and improving skin barrier function. NICE guidelines and NHS clinical guidance continue to recommend them as first-line emollient therapy for atopic eczema in both adults and children. Research also confirms that regular, generous application is more effective than infrequent use, regardless of which emollient is chosen.

How Should You Use QV Intensive Ointment?

Applying QV Intensive Ointment correctly makes a genuine difference to how well it works. The NHS advises using emollients generously and frequently — not just when your skin feels uncomfortable, but as a regular part of your daily routine. Always use clean hands or a spatula to remove product from the tub to prevent contamination.

What Is the Correct Dose of QV Intensive Ointment?

There is no fixed dose for emollients — the key is to apply enough to cover the affected area thoroughly. As a general guide, adults with widespread dry skin may use 500g or more per week when applying liberally to large areas of the body.

When Is the Best Time to Use QV Intensive Ointment?

The most effective times to apply QV Intensive Ointment are immediately after bathing or showering, when the skin is still slightly damp and more receptive to moisture. Applying at bedtime is also particularly beneficial — the ointment can work overnight without being disturbed by washing or clothing friction, giving the skin barrier more time to recover.

Many people find it helpful to keep a tub at work or in their bag so they can reapply after handwashing during the day. Consistency matters far more than timing — the more regularly you apply it, the better your results will be.

How Long Can You Use QV Intensive Ointment For?

QV Intensive Ointment can be used indefinitely as part of a long-term skin care routine. Unlike topical steroids, there is no restriction on duration of use for paraffin-based emollients. People with chronic conditions such as eczema or psoriasis often use emollients every day for years as part of their ongoing management plan.

If your skin does not show improvement after two weeks of consistent use, or if your condition worsens, consult your GP or pharmacist. They may recommend a different emollient formulation or investigate whether an underlying cause needs addressing.

Do not exceed the recommended dose. If in doubt, speak to your pharmacist.

What Are the Most Common Side Effects of QV Intensive Ointment?

QV Intensive Ointment is generally very well tolerated, largely because it contains no fragrances, preservatives, or colourants — ingredients that are common triggers for skin reactions. Most people use it without any problems at all. That said, a small number of users may notice mild effects, particularly when first starting treatment.

  • Temporary greasiness or heaviness on the skin immediately after application
  • Mild stinging or tingling sensation on very sensitive or slightly broken skin
  • A feeling of warmth or occlusion under clothing after application

What Are the Less Common Side Effects of QV Intensive Ointment?

Less commonly, some people may experience the following. These are not dangerous in most cases, but you should stop using the product and seek advice if they persist or worsen.

  • Folliculitis — inflammation of the hair follicles, which can appear as small red bumps or pustules; more likely if the ointment is applied against the direction of hair growth or in excessive quantities
  • Contact dermatitis — a localised skin reaction causing redness, itching, or a rash; rare given the minimal ingredient list
  • Skin redness or increased irritation at the application site
  • Blocked pores or milia (small white cysts) with very heavy or prolonged use on the face

What Are the Serious Side Effects of QV Intensive Ointment?

Serious side effects from QV Intensive Ointment are extremely rare. However, you should be aware of the following and seek immediate medical attention if they occur.

A severe allergic reaction (anaphylaxis) is very unlikely but possible with any topical product. Signs include sudden swelling of the face, lips, tongue, or throat, difficulty breathing, or a widespread skin rash developing rapidly. If you experience any of these symptoms, call 999 immediately. Additionally, the flammability risk associated with paraffin-based emollients is a serious safety concern — clothing and bedding saturated with paraffin can ignite more easily near naked flames, which has caused serious burns in some cases.

What Should You Do If You Experience Side Effects?

If you notice mild irritation or greasiness, this often settles within a few days as your skin adjusts. Try applying a thinner layer and smoothing it in the direction of hair growth to reduce the risk of folliculitis. If a rash, redness, or worsening dryness develops, stop using the product and consult your pharmacist before trying again or switching to an alternative emollient.

For any serious reaction — particularly breathing difficulties or widespread swelling — stop use immediately and call 999 or go to your nearest A&E department. Do not wait to see if symptoms resolve on their own.

Can QV Intensive Ointment Interact With Other Medicines?

No clinically significant drug interactions are known for topical paraffin-based emollients. However, if you are using prescribed topical treatments such as corticosteroids, calcineurin inhibitors (e.g. tacrolimus), or medicated shampoos on the same area of skin, the order of application matters. Apply the emollient first, allow it to absorb for at least 30 minutes, and then apply your prescribed treatment. This prevents the emollient from diluting or interfering with the absorption of the active medicine. Always follow the specific instructions given by your GP or dermatologist.

If you are concerned about any side effects, contact your pharmacist or GP immediately.

Patient Information Leaflet

Important - Before taking any medication, it is always important to read the Patient Information Leaflet (PIL)

Written and reviewed by our qualified team

GPhC Number: 2233073
Tarun Kumar

Reviewed by:

Tarun Kumar

Superintendent/ Clinical Lead

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Content last updated: 31 Mar 2025

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