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Aveeno Daily Moisturising Cream - 300ml

Aveeno Daily Moisturising Cream - 300ml

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  • ✔️ Clinically tested colloidal oatmeal formula soothes dry skin
  • ✔️ Provides up to 24 hours of lasting skin hydration
  • ✔️ Fragrance-free and suitable for sensitive, eczema-prone skin
  • ✔️ Gentle enough for adults and children over three months
  • ✔️ 300ml tube offers generous supply for daily whole-body use

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Is Aveeno Daily Moisturising Cream Right for Your Skin?

 

If you struggle with dry, tight, or sensitive skin, finding a moisturiser that actually works — without causing irritation — can feel like a never-ending search. Aveeno daily moisturising cream is a clinically tested emollient that uses the natural soothing properties of colloidal oatmeal to help restore and maintain your skin's moisture barrier. Available in a generous 300ml tube, it offers excellent value for everyday use. The NHS recognises emollients as a cornerstone of dry skin management, particularly for conditions like eczema and psoriasis, and recommends applying them regularly to keep skin hydrated and protected.

This cream is fragrance-free, non-comedogenic, and dermatologist-tested, making it a practical choice for a wide range of skin types. Whether you're dealing with occasional dryness or a more persistent skin condition, it fits neatly into a daily skincare routine. You can explore a broader range of skin care products at Cured Pharmacy if you're looking to build a complete routine.

 

How Does Aveeno Daily Moisturising Cream Work?

 

The key ingredient here is colloidal oatmeal — finely milled oat that has been used in dermatology for decades. It works in several ways to support skin health:

  • Forms a protective film on the skin surface to reduce water loss (transepidermal water loss, or TEWL)
  • Binds water to the outer layers of the skin, acting as a humectant
  • Contains beta-glucans and avenanthramides, which have natural anti-inflammatory and soothing properties
  • Helps normalise the skin's pH, supporting a healthy skin barrier function

The result is skin that feels softer, smoother, and more comfortable — not just immediately after application, but throughout the day. With consistent daily use, the cream helps build up the skin's natural defences against environmental triggers like cold weather, central heating, and harsh soaps.

 

Who Should Use Aveeno Daily Moisturising Cream?

 

This cream is suitable for most adults and children over the age of three months. It's particularly well-suited to people who experience recurring dryness or sensitivity. The NHS advises that emollients should be used regularly — not just when skin feels uncomfortable — to maintain the skin barrier over time.

  • People with dry or very dry skin, including those prone to flaking or tightness
  • Individuals with eczema, dermatitis, or psoriasis looking for a daily maintenance emollient
  • Those with sensitive skin who react to fragranced or heavily formulated moisturisers
  • Anyone seeking a gentle, everyday moisturiser suitable for the whole family

 

How Does Aveeno Daily Moisturising Cream Compare to Other Emollients?

 

Feature Aveeno Daily Moisturising Cream 300ml Standard Aqueous Cream
Key ingredient Colloidal oatmeal Emulsifying wax, liquid paraffin
Fragrance-free Yes Yes (most formulations)
Suitable for eczema Yes — clinically tested Not recommended as leave-on emollient (NHS guidance)
Duration of moisturisation Up to 24 hours Shorter — requires more frequent application

 

Is Aveeno Daily Moisturising Cream Suitable for Sensitive or Eczema-Prone Skin?

 

Yes — and this is one of the reasons it's so widely recommended. Aveeno daily moisturising cream is free from fragrances, parabens, and harsh preservatives that commonly trigger reactions in sensitive skin. The colloidal oatmeal formula has been shown in clinical studies to improve skin hydration and reduce the symptoms of mild eczema with regular use. If you're managing a skin condition and looking for complementary products, our range of creams and ointments includes a variety of emollients and topical treatments.

Store the cream below 25°C, away from direct sunlight and out of reach of children. Do not use past the expiry date printed on the packaging.

This product is a medicine. Speak to your doctor or pharmacist before using if you have an underlying medical condition or are taking other medicines.

Aveeno Daily Moisturising Cream 300ml specifications
Treatment category Emollient / Dry skin moisturiser
Mechanism of action Forms a protective barrier; humectant and anti-inflammatory via colloidal oatmeal
Effective for Dry skin, sensitive skin, eczema-prone skin, dermatitis
Suitable for Adults and children over 3 months
Active ingredient Colloidal oatmeal 1%
Pack size 300ml
UK classification General Sale (GSL)
Drug class Emollient
Preparation Cream
Route of administration Topical (applied to skin)

Specifications of Aveeno Daily Moisturising Cream 300ml

 

What Is Aveeno Daily Moisturising Cream and What Is It Used For?

 

Aveeno Daily Moisturising Cream is a topical emollient formulated with colloidal oatmeal to relieve and protect dry, sensitive, and eczema-prone skin. It is classified as a general sale medicine in the UK and is available without a prescription. The NHS describes emollients as moisturising treatments applied directly to the skin to soothe and hydrate — they are one of the most frequently recommended treatments for chronic dry skin conditions including eczema and psoriasis.

The 300ml tube is designed for regular, generous application across the body. It is not a medicated steroid cream and does not treat the underlying cause of skin conditions — rather, it supports the skin barrier and reduces discomfort associated with dryness, flaking, and irritation.

 

What Do You Need to Know Before Using Aveeno Daily Moisturising Cream?

 

Before using this cream, check the following contraindications and precautions carefully:

  • Do not use if you have a known allergy to oats, oat-derived ingredients, or any other listed excipient
  • Avoid contact with the eyes — if contact occurs, rinse thoroughly with water
  • Do not apply to broken, infected, or weeping skin without first seeking medical advice
  • If you are using other topical treatments (such as corticosteroid creams), apply Aveeno at a different time to avoid diluting the active treatment
  • Consult your GP or pharmacist before use if you are pregnant, breastfeeding, or using this on a baby under three months old

Regarding drug interactions, no significant interactions with systemic medicines have been identified for topical emollients. However:

  • Emollients can make skin more slippery — take care when using in the bath or shower
  • Emollient products on dressings or clothing can increase fire risk — keep away from open flames

 

How Should You Use Aveeno Daily Moisturising Cream?

 

Using an emollient correctly makes a real difference to how well it works. The NHS recommends applying emollients generously and frequently — not just when skin feels uncomfortable. Here's how to get the most from this cream:

  1. Wash and gently pat your skin dry before applying
  2. Squeeze a generous amount of cream onto your hands
  3. Apply to the affected area using smooth, downward strokes in the direction of hair growth
  4. Allow the cream to absorb fully before dressing
  5. Reapply throughout the day as needed, especially after washing hands or bathing
Indication Age Group Dose Frequency
Dry / sensitive skin Adults & children over 3 months Apply liberally to affected area Once or twice daily, or as needed
Eczema maintenance Adults & children over 3 months Apply liberally to whole body At least twice daily

If you are managing a skin condition in a child, our baby and toddler range includes products specifically formulated for younger, more delicate skin.

 

What Are the Possible Side Effects of Aveeno Daily Moisturising Cream?

 

Side effects from this cream are uncommon, but it's worth knowing what to look out for. As with any topical product, individual skin reactions can vary.

Common side effects:

  • Mild stinging or tingling immediately after application (usually temporary)
  • Slight greasiness or residue on the skin surface

Less common side effects:

  • Skin redness or increased irritation, particularly in those with oat sensitivity
  • Contact dermatitis — a localised allergic reaction presenting as a rash, itching, or swelling
  • Folliculitis (inflammation of hair follicles) if the cream is applied against the direction of hair growth repeatedly

Stop using the cream and seek advice from your pharmacist or GP if you notice worsening redness, swelling, or a rash that spreads. Serious allergic reactions (anaphylaxis) are extremely rare but require immediate medical attention.

 

How Should You Store Aveeno Daily Moisturising Cream?

 

Correct storage helps maintain the product's effectiveness and safety throughout its shelf life. You can also browse our full range of creams and ointments for other emollient options if needed.

  • Store below 25°C in a cool, dry place
  • Keep away from direct sunlight and heat sources
  • Keep the tube tightly closed when not in use
  • Keep out of reach and sight of children
  • Do not use after the expiry date printed on the tube
  • Do not freeze

Written and reviewed by our qualified team

Your safety and success are our highest priorities. Our medical team rigorously evaluates every product and piece of advice we provide, ensuring you receive only the most effective, science-backed solutions available.

Frequently Asked Questions

Where can I buy Aveeno Daily Moisturising Cream online in the UK?

You can buy Aveeno Daily Moisturising Cream 300ml online from Cured Pharmacy for just £6.39, with no prescription required. It is classified as a general sale medicine, so it is freely available over the counter. Browse our full skin care collection for more moisturisers and emollients.

How does Aveeno Daily Moisturising Cream work on dry skin?

The cream works by depositing colloidal oatmeal onto the skin surface, where it forms a protective film that reduces water loss and soothes irritation. Beta-glucans within the oat help calm inflammation, while the humectant properties draw moisture into the outer skin layers. With regular use, the skin barrier gradually strengthens and becomes more resilient to dryness triggers.

How do I use Aveeno Daily Moisturising Cream step by step?

Apply a generous amount to clean, dry skin and massage in gently using smooth, downward strokes in the direction of hair growth. Allow it to absorb fully before getting dressed to avoid transferring product onto clothing. Reapply as often as needed throughout the day, particularly after washing or bathing.

How often should I apply Aveeno Daily Moisturising Cream?

For general dry skin, applying once or twice daily is usually sufficient. If you have eczema or a more persistent skin condition, the NHS recommends applying emollients at least twice daily — and more frequently during flare-ups. Consistency matters more than the amount used at any single application.

Is Aveeno Daily Moisturising Cream suitable for eczema?

Yes — it is clinically tested and widely used as a daily maintenance emollient for eczema-prone skin. It is fragrance-free and formulated without common irritants, making it appropriate for reactive skin. It does not replace prescribed medicated treatments but works well alongside them as part of a daily skincare routine.

Can I use Aveeno Daily Moisturising Cream on my face?

The cream is primarily designed for the body, but it can be applied to dry facial skin if needed. Avoid the eye area, and discontinue use if you notice any irritation or breakouts. If you have a specific facial skin condition, it is worth speaking to your GP or dermatologist for tailored advice.

Is Aveeno Daily Moisturising Cream safe to use during pregnancy?

Aveeno Daily Moisturising Cream is generally considered safe during pregnancy as a topical emollient, since colloidal oatmeal is not absorbed systemically through intact skin. That said, it is always sensible to check with your midwife or GP before introducing new skincare products during pregnancy. Most healthcare professionals consider fragrance-free emollients a safe and appropriate choice for managing pregnancy-related skin dryness.

Can I use Aveeno Daily Moisturising Cream on a baby or young child?

The cream is suitable for children over three months of age. For babies younger than this, always consult your GP or health visitor before applying any topical product. Our baby and toddler range includes products specifically formulated for very young skin.

What are the side effects of Aveeno Daily Moisturising Cream?

Side effects are uncommon but can include mild stinging on application, skin redness, or a localised allergic reaction in people sensitive to oat-derived ingredients. If you notice worsening irritation, a spreading rash, or swelling, stop using the product and seek advice from your pharmacist or GP. Serious allergic reactions are very rare but require immediate medical attention.

What should I do if I have an allergic reaction to Aveeno Daily Moisturising Cream?

Stop applying the cream immediately and wash the affected area with cool water. If you experience mild redness or itching, an antihistamine may help — speak to your pharmacist for guidance. If you develop swelling of the face, lips, or throat, or have difficulty breathing, call 999 immediately as this may indicate a serious allergic reaction.

How long does Aveeno Daily Moisturising Cream last on the skin?

The formula is designed to provide up to 24 hours of moisturisation with regular daily use, though this can vary depending on your skin type, activity level, and how frequently you wash. People with very dry or eczema-prone skin may find they need to reapply more often, particularly after bathing or handwashing. Building a consistent routine gives the best long-term results.

How long can I use Aveeno Daily Moisturising Cream for?

There is no restriction on long-term use — emollients like this cream are designed for ongoing, daily application as part of a skin maintenance routine. The NHS recommends continuing emollient use even when skin appears to have improved, to prevent dryness from returning. If your skin condition worsens or does not improve after several weeks, consult your GP.

What are the alternatives to Aveeno Daily Moisturising Cream?

Common alternatives include Cetraben Cream, Diprobase Cream, E45 Cream, and Doublebase Gel — all of which are emollients available over the counter in the UK. The best choice depends on your skin type, personal preference, and any specific sensitivities you have. You can explore a range of options in our creams and ointments collection.

Does Aveeno Daily Moisturising Cream contain steroids?

No — Aveeno Daily Moisturising Cream does not contain any corticosteroids. It is a plain emollient, not a medicated treatment. If you need a steroid cream for a skin condition such as eczema, this would be prescribed separately by your GP and used alongside your emollient routine.

What is the latest research on colloidal oatmeal for skin conditions?

Research published in dermatology literature supports the use of colloidal oatmeal as an effective emollient ingredient for reducing itch, improving skin hydration, and supporting the skin barrier in conditions such as atopic dermatitis. The US FDA has recognised colloidal oatmeal as a skin protectant active ingredient, and clinical studies continue to explore its anti-inflammatory mechanisms. The NHS endorses regular emollient use as a key part of managing dry and eczema-prone skin.

How Should You Use Aveeno Daily Moisturising Cream?

Using this cream correctly is straightforward, but a few simple steps make a real difference to how well it works. The NHS recommends applying emollients generously and in the direction of hair growth to reduce the risk of folliculitis.

Avoid applying to broken, infected, or weeping skin without first seeking medical advice. If you are using a prescribed topical treatment such as a corticosteroid cream, apply Aveeno at a separate time to avoid diluting the active treatment.

What Is the Correct Dose of Aveeno Daily Moisturising Cream?

There is no fixed dose for emollients — the general principle is to apply liberally and frequently. The NHS advises that you should never feel you are using too much emollient; the more you apply, the better the skin barrier is supported.

When Is the Best Time to Use Aveeno Daily Moisturising Cream?

The most effective time to apply an emollient is immediately after bathing or showering, while the skin is still slightly damp. This helps lock in moisture before it evaporates from the skin surface. Applying before bed is also beneficial, as the skin undergoes natural repair processes overnight and benefits from sustained hydration.

If you are managing eczema or very dry skin, applying in the morning and evening as a minimum routine gives the best results. Reapply after handwashing, swimming, or any activity that strips moisture from the skin.

How Long Can You Use Aveeno Daily Moisturising Cream For?

There is no time limit on using this cream — it is designed for long-term, daily use as part of an ongoing skin maintenance routine. The NHS recommends continuing emollient use even when skin appears to have improved, as stopping too soon often leads to dryness returning. If your skin condition does not improve after several weeks of consistent use, or if it worsens, consult your GP or pharmacist for further assessment.

Do not exceed the recommended dose. If in doubt, speak to your pharmacist.

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What Are the Most Common Side Effects of Aveeno Daily Moisturising Cream?

Most people tolerate Aveeno Daily Moisturising Cream very well, and side effects are uncommon. Because it is a plain emollient rather than a medicated product, the risk of adverse reactions is low. That said, any topical product can occasionally cause a reaction, particularly in people with very sensitive skin.

  • Mild stinging or tingling immediately after application — usually temporary and settles within a few minutes
  • A slight greasy or occlusive feeling on the skin surface, particularly if a large amount is applied
  • Temporary skin warmth or flushing at the application site

What Are the Less Common Side Effects of Aveeno Daily Moisturising Cream?

Less commonly, some individuals may experience a more noticeable skin reaction. This is more likely in people with a known sensitivity to oat-derived ingredients or those with a history of contact allergies.

  • Skin redness or increased irritation at the application site
  • Itching or a burning sensation that persists beyond initial application
  • Folliculitis — inflammation of hair follicles, which can occur if the cream is repeatedly applied against the direction of hair growth
  • Dry or flaky skin worsening temporarily when first starting use — this usually settles with continued application

What Are the Serious Side Effects of Aveeno Daily Moisturising Cream?

Serious side effects are very rare but can occur in individuals with a true allergy to colloidal oatmeal or other ingredients in the formulation. Contact dermatitis — a localised allergic skin reaction — may present as a spreading rash, blistering, or significant swelling at the application site. Stop using the cream immediately if this occurs and seek medical advice.

In extremely rare cases, a severe allergic reaction (anaphylaxis) may occur. Signs include swelling of the face, lips, tongue, or throat, difficulty breathing, dizziness, or a rapid heartbeat. This requires immediate emergency medical attention — call 999 without delay.

What Should You Do If You Experience Side Effects?

If you notice mild irritation or stinging that does not settle within a few minutes of application, wash the area with cool water and discontinue use. For persistent or worsening reactions, contact your pharmacist or GP for advice. Do not continue using the product if you suspect an allergic reaction.

You should also report suspected side effects to the MHRA via the Yellow Card scheme at yellowcard.mhra.gov.uk. This helps regulators monitor the safety of products available in the UK.

Can Aveeno Daily Moisturising Cream Interact With Other Medicines?

No significant interactions between Aveeno Daily Moisturising Cream and systemic medicines have been identified. However, if you are using prescribed topical treatments — such as corticosteroid creams, calcineurin inhibitors, or antibiotic ointments — apply them at a separate time to avoid diluting their effectiveness. Emollient products can also increase the flammability of fabrics, so keep clothing and bedding away from open flames or naked heat sources after application.

If you are concerned about any side effects, contact your pharmacist or GP immediately.

Patient Information Leaflet

Important - Before taking any medication, it is always important to read the Patient Information Leaflet (PIL)

Written and reviewed by our qualified team

GPhC Number: 2233073
Tarun Kumar

Reviewed by:

Tarun Kumar

Superintendent/ Clinical Lead

📖 Find out more about our team of medical content authors and how we ensure the accuracy of our content with our content guidelines.

Content last updated: 31 Mar 2025

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