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OLAY Anti-Wrinkle Face Wash 150ml - BRAND NEW

OLAY Anti-Wrinkle Face Wash 150ml - BRAND NEW

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  • ✔️ Targets fine lines and wrinkles with niacinamide
  • ✔️ Hydrates skin daily with glycerin humectant action
  • ✔️ Gentle foaming formula suits normal and dry skin
  • ✔️ Suitable for adults aged 30 and over
  • ✔️ Visible texture improvement within 2 to 4 weeks

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What Is OLAY Anti-Wrinkle Face Wash and How Does It Help Your Skin?

 

If you've been searching for a daily cleanser that does more than just remove makeup and dirt, the Olay anti-wrinkle face wash might be exactly what your skincare routine has been missing. This 150ml foaming face wash is designed to cleanse the skin gently while simultaneously targeting the visible signs of ageing — specifically fine lines and wrinkles that tend to deepen over time. It's a practical, no-fuss addition to your morning and evening routine. You can explore the full range of skincare options available at our skin care collection if you're looking to build a more complete daily regimen.

Skin naturally loses moisture and elasticity as we age. The NHS notes that changes in skin structure, including reduced collagen production, contribute to the formation of wrinkles and fine lines over time. A face wash that actively supports the skin barrier — rather than stripping it — can make a meaningful difference to how your skin looks and feels day to day.

 

How Does OLAY Anti-Wrinkle Face Wash Work on the Skin?

 

The formula works through a combination of cleansing agents and skin-conditioning actives. Rather than simply washing away surface impurities, it delivers ingredients that support skin health at the same time. Here's how it works:

  • Glycerin acts as a humectant, drawing moisture into the outer layers of the skin and helping to maintain hydration throughout the day.
  • Niacinamide (Vitamin B3) is a well-researched ingredient shown in published clinical literature to help reduce the appearance of fine lines, improve uneven skin tone, and strengthen the skin's natural barrier function.
  • Gentle surfactants lift away dirt, excess sebum, and environmental pollutants without disrupting the skin's natural pH balance.
  • The foaming action ensures thorough cleansing without the need for harsh scrubbing, which can aggravate sensitive or mature skin.

Together, these ingredients make the wash suitable for daily use without the dryness or tightness that some cleansers can cause.

 

Who Should Use OLAY Anti-Wrinkle Face Wash?

 

This face wash is designed primarily for adults who are beginning to notice the early signs of skin ageing, or who want to maintain a healthy, hydrated complexion as part of a consistent daily routine. It's particularly well-suited to:

  • Adults aged 30 and over who are concerned about fine lines and loss of skin firmness
  • Those with normal, dry, or combination skin types looking for a gentle yet effective daily cleanser
  • People who prefer a single product that both cleanses and delivers active skincare benefits
  • Anyone transitioning from a basic soap or non-active cleanser to a more targeted skincare routine

It is not recommended for use on broken, inflamed, or acne-prone skin without first seeking advice from a pharmacist or dermatologist. If you have a known allergy to any of the listed ingredients, do not use this product.

 

How Does OLAY Anti-Wrinkle Face Wash Compare to Other Daily Cleansers?

 

Feature OLAY Anti-Wrinkle Face Wash 150ml Standard Foaming Cleanser
Contains Niacinamide Yes Rarely
Anti-ageing benefit Yes — targets fine lines No
Suitable for daily use Yes — morning and evening Yes
Moisturising action Yes — glycerin-based hydration Variable

 

Is OLAY Anti-Wrinkle Face Wash Suitable for All Skin Types?

 

The Olay anti-wrinkle face wash is formulated to be gentle enough for most skin types, including normal, dry, and combination skin. However, if you have very sensitive skin or a history of contact dermatitis, it's worth doing a patch test before applying it to your full face. Apply a small amount to the inside of your wrist, leave for 24 hours, and check for any reaction before proceeding. You may also want to browse our range of creams and ointments if you're managing a specific skin condition alongside your daily cleansing routine.

Store the product below 25°C, away from direct sunlight and out of reach of children. Do not use past the printed expiry date.

This product is a cosmetic skincare item. Speak to your doctor or pharmacist before using if you have an underlying medical condition or are taking other medicines.

OLAY Anti-Wrinkle Face Wash 150ml specifications
Treatment category Anti-ageing skincare / Daily facial cleanser
Mechanism of action Niacinamide supports skin barrier; glycerin provides humectant hydration; surfactants cleanse without stripping
Effective for Reducing appearance of fine lines and wrinkles; daily cleansing; skin hydration
Suitable for Adults with normal, dry, or combination skin; those aged 30+
Active ingredient Niacinamide (Vitamin B3), Glycerin
Pack size 150ml
UK classification General Sale / Cosmetic
Preparation Foaming gel wash
Route of administration Topical (facial application)

Specifications of OLAY Anti-Wrinkle Face Wash 150ml

 

What Is OLAY Anti-Wrinkle Face Wash and What Is It Used For?

 

OLAY Anti-Wrinkle Face Wash 150ml is a daily foaming facial cleanser formulated to remove impurities, excess oil, and environmental residue from the skin's surface while delivering active ingredients that help reduce the visible appearance of fine lines and wrinkles. It is intended for use as part of a twice-daily skincare routine — morning and evening — in adults who want to maintain or improve the appearance of ageing skin.

The product is classified as a cosmetic skincare item in the UK and is available over the counter without a prescription. It is not a medicinal product and does not treat or cure any skin condition. The NHS advises that a consistent skincare routine, including regular cleansing and moisturising, can help support skin health and slow the visible effects of environmental ageing.

 

What Do You Need to Know Before Using OLAY Anti-Wrinkle Face Wash?

 

Before incorporating this face wash into your routine, there are a few important points to be aware of. Most people tolerate it well, but certain individuals should take extra care.

Do not use this product if you:

  • Have a known allergy or hypersensitivity to niacinamide, glycerin, or any other listed ingredient
  • Have open wounds, cuts, or active skin infections on your face
  • Have been diagnosed with rosacea or perioral dermatitis — consult a dermatologist first
  • Are using prescription topical retinoids or other active treatments — check with your pharmacist before combining products

Warnings:

  • For external use only — avoid contact with eyes. If contact occurs, rinse thoroughly with water.
  • Keep out of reach of children under 12 years of age
  • Discontinue use immediately if you develop redness, swelling, itching, or any sign of an allergic reaction
  • Do not use on broken or severely irritated skin

Known interactions:

  • No clinically significant drug interactions are known for topically applied niacinamide at cosmetic concentrations
  • Avoid using alongside highly acidic topical products (e.g. high-strength vitamin C serums) at the same time, as this may reduce efficacy

 

How Should You Use OLAY Anti-Wrinkle Face Wash Correctly?

 

Using this face wash correctly is straightforward, but following the steps below will help you get the most from it. Consistency matters — irregular use is unlikely to deliver noticeable results.

  1. Wet your face and neck with lukewarm water (avoid hot water, which can strip natural oils)
  2. Dispense a small amount — approximately a 10p-coin-sized amount — onto your fingertips
  3. Gently massage the product into your skin using small circular motions for 30–60 seconds
  4. Pay attention to the T-zone, jawline, and areas where fine lines are most visible
  5. Rinse thoroughly with lukewarm water, ensuring no residue remains
  6. Pat your skin dry gently with a clean, soft towel — do not rub
  7. Follow with your usual moisturiser or serum while skin is still slightly damp
Indication Age Group Amount Frequency
Daily cleansing and anti-ageing Adults 18+ Small amount (~10p coin size) Twice daily (morning and evening)
Sensitive skin introduction Adults 18+ Small amount Once daily initially, increasing to twice daily
Not recommended Under 12 years

 

What Are the Possible Side Effects of OLAY Anti-Wrinkle Face Wash?

 

Side effects from this face wash are uncommon when used as directed. However, as with any skincare product containing active ingredients, some people may experience a reaction. If you're also managing a skin condition, you may find it helpful to browse our creams and ointments range for complementary products recommended by our pharmacy team.

Common side effects (may affect a small number of users):

  • Mild tingling or warmth on first application
  • Temporary skin dryness, particularly in cold or dry weather
  • Slight redness that resolves within a few minutes of rinsing

Less common side effects:

  • Persistent skin irritation or a burning sensation
  • Contact dermatitis — presenting as an itchy, red rash
  • Breakouts in individuals with acne-prone skin, particularly during the first 1–2 weeks of use

If you experience any severe reaction, including facial swelling, difficulty breathing, or widespread hives, seek urgent medical attention as this may indicate a serious allergic reaction (anaphylaxis), which is rare but possible with any cosmetic product.

 

How Should You Store OLAY Anti-Wrinkle Face Wash?

 

Proper storage helps maintain the product's effectiveness and safety throughout its shelf life. You can also find further guidance on general skincare storage by visiting our vitamins and supplements section, where similar storage principles apply to active ingredient products.

  • Store below 25°C in a cool, dry place away from direct sunlight
  • Do not store in a steamy bathroom environment for prolonged periods — this can degrade the formula
  • Keep the cap tightly closed when not in use
  • Do not freeze
  • Keep out of reach and sight of children
  • Do not use after the expiry date printed on the packaging
  • Do not transfer to another container

Written and reviewed by our qualified team

Your safety and success are our highest priorities. Our medical team rigorously evaluates every product and piece of advice we provide, ensuring you receive only the most effective, science-backed solutions available.

Frequently Asked Questions

Where can I buy OLAY Anti-Wrinkle Face Wash online in the UK?

You can buy OLAY Anti-Wrinkle Face Wash 150ml directly from Cured Pharmacy, a GPhC-registered UK online pharmacy. It is available without a prescription and can be ordered for home delivery. Browse our full skin care collection for complementary products to complete your routine.

How does OLAY Anti-Wrinkle Face Wash work on the skin?

The face wash combines niacinamide (vitamin B3) and glycerin to cleanse the skin while supporting its natural barrier. Niacinamide has been shown in published clinical studies to reduce the visible appearance of fine lines and improve skin texture with consistent use. Gentle surfactants remove impurities without disrupting the skin's natural pH balance.

How do I use OLAY Anti-Wrinkle Face Wash step by step?

Wet your face with lukewarm water, apply a small amount to your fingertips, and massage gently in circular motions for 30 to 60 seconds. Rinse thoroughly and pat dry with a clean towel. Follow immediately with a moisturiser to lock in hydration while your skin is still slightly damp.

How often should I use OLAY Anti-Wrinkle Face Wash?

This face wash is designed for twice-daily use — once in the morning and once in the evening before bed. Using it consistently at both times of day gives the active ingredients the best opportunity to work. If you have sensitive skin, start with once daily and gradually increase to twice daily as your skin adjusts.

Is OLAY Anti-Wrinkle Face Wash suitable for sensitive skin?

The formula is designed to be gentle and is suitable for most skin types, including normal, dry, and combination skin. If you have very sensitive or reactive skin, perform a patch test on your inner wrist for 24 hours before applying to your face. Discontinue use if you notice redness, itching, or irritation.

What are the side effects of OLAY Anti-Wrinkle Face Wash?

Side effects are uncommon but may include mild tingling, temporary redness, or slight dryness during initial use. In rare cases, contact dermatitis or a more significant allergic reaction may occur. If you experience persistent irritation, swelling, or hives, stop using the product and consult your pharmacist or GP.

Can I use OLAY Anti-Wrinkle Face Wash with other skincare products?

Yes, this face wash is designed to be used as the first step in your skincare routine, followed by a toner, serum, or moisturiser. Avoid applying high-strength vitamin C serums immediately after, as this may reduce the effectiveness of niacinamide. If you are using prescription topical treatments, check with your pharmacist before combining products.

How long does it take to see results from OLAY Anti-Wrinkle Face Wash?

Most users notice improvements in skin hydration and texture within 2 to 4 weeks of consistent twice-daily use. Visible reduction in fine lines typically takes longer — around 4 to 8 weeks — depending on your skin type, age, and overall skincare routine. Patience and consistency are key to seeing meaningful results.

Who is eligible to use OLAY Anti-Wrinkle Face Wash?

This product is suitable for adults aged 18 and over, and is particularly beneficial for those aged 30 and above who are beginning to notice fine lines or reduced skin firmness. It is not recommended for children under 12. Those with active skin conditions such as rosacea or eczema should consult a dermatologist before use.

What happens if I accidentally get OLAY Anti-Wrinkle Face Wash in my eyes?

If the product comes into contact with your eyes, rinse immediately and thoroughly with clean, lukewarm water for several minutes. Do not rub your eyes. If irritation, redness, or discomfort persists after rinsing, seek advice from a pharmacist or visit your nearest eye care service. You can find additional eye care products in our eye care collection.

What are alternatives to OLAY Anti-Wrinkle Face Wash?

Alternatives include other niacinamide-containing cleansers such as CeraVe Hydrating Cleanser or Neutrogena Hydro Boost Cleanser, both of which are available over the counter in the UK. The right choice depends on your skin type, budget, and specific concerns. Your pharmacist can help you compare options and select the most appropriate product for your needs.

Can I use OLAY Anti-Wrinkle Face Wash during pregnancy?

Niacinamide and glycerin are generally considered safe for topical use during pregnancy, but it is always advisable to consult your midwife or GP before introducing new skincare products during pregnancy or breastfeeding. Avoid any products containing retinoids or high-strength chemical exfoliants during this time. When in doubt, seek professional guidance.

How long can I use OLAY Anti-Wrinkle Face Wash for?

This face wash is suitable for long-term daily use as part of an ongoing skincare routine. There is no recommended maximum duration of use for healthy adults. However, if you notice any changes in your skin's response over time — such as increased sensitivity or dryness — take a short break and consult your pharmacist.

What are the latest studies on niacinamide in anti-ageing skincare?

Published clinical research has consistently shown that topical niacinamide at concentrations of 2–5% can reduce the appearance of fine lines, improve skin elasticity, and strengthen the epidermal barrier with regular use over 8 to 12 weeks. It is one of the most well-evidenced cosmetic skincare ingredients currently available. Studies have also noted its tolerability across a wide range of skin types and tones.

How should I store OLAY Anti-Wrinkle Face Wash?

Store the product below 25°C in a cool, dry place away from direct sunlight and heat sources. Keep the cap tightly closed between uses and avoid storing it in a steamy bathroom for extended periods, as humidity can degrade the formula over time. Do not use the product after the expiry date printed on the packaging.

How Should You Use OLAY Anti-Wrinkle Face Wash?

Using this face wash correctly takes less than two minutes, but the technique matters. Rushing through your cleanse — or using water that's too hot — can reduce the benefits and leave your skin feeling tight rather than refreshed.

What Is the Correct Dose of OLAY Anti-Wrinkle Face Wash?

There is no fixed medical dose for this cosmetic product, but using the right amount ensures effective cleansing without waste or over-application. Using too much product does not increase its effectiveness and may leave residue on the skin if not rinsed thoroughly.

When Is the Best Time to Use OLAY Anti-Wrinkle Face Wash?

The ideal times to use this face wash are in the morning after waking and in the evening before bed. Morning cleansing removes overnight sebum and prepares the skin to absorb any serums or SPF moisturisers you apply. Evening cleansing is arguably the most important step — it removes the day's accumulated pollution, sunscreen, and makeup, allowing the skin to repair itself overnight without obstruction.

If you wear makeup, consider using a dedicated makeup remover or micellar water before your face wash in the evening. This double-cleanse approach ensures a thorough clean without requiring you to over-massage the face wash into the skin.

How Long Can You Use OLAY Anti-Wrinkle Face Wash For?

This product is suitable for long-term, ongoing daily use in healthy adults. Unlike some active skincare treatments that require breaks or cycling, a gentle daily cleanser like this one can be used indefinitely as part of your regular routine. Results from the niacinamide content tend to improve progressively over the first 8 to 12 weeks, after which continued use helps maintain those improvements.

If at any point your skin becomes noticeably more sensitive, dry, or reactive, take a short break of 5 to 7 days and reassess. Changes in skin behaviour can sometimes reflect seasonal shifts, hormonal changes, or interactions with other new products rather than a problem with the face wash itself.

Do not exceed the recommended dose. If in doubt, speak to your pharmacist.

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What Are the Most Common Side Effects of OLAY Anti-Wrinkle Face Wash?

Most people use this face wash without experiencing any adverse effects. However, as with any product containing active skincare ingredients, a small number of users may notice mild reactions, particularly during the first week or two of use as the skin adjusts.

  • Mild tingling or warmth on first application
  • Temporary skin redness that resolves within a few minutes of rinsing
  • Slight dryness or tightness, particularly in cold or low-humidity environments
  • Minor flaking during the initial adjustment period

These effects are generally short-lived and tend to resolve on their own. Ensuring you follow up with a good moisturiser after each use can help minimise dryness and maintain the skin's comfort.

What Are the Less Common Side Effects of OLAY Anti-Wrinkle Face Wash?

Less commonly, some individuals — particularly those with sensitive or reactive skin — may experience more noticeable reactions. These are not typical but are worth being aware of before you begin using the product.

  • Persistent skin irritation or a burning sensation that does not resolve after rinsing
  • Contact dermatitis — presenting as an itchy, red, or inflamed rash on the face or neck
  • Increased breakouts or congestion, particularly in those with acne-prone skin during the first 1 to 2 weeks
  • Skin peeling beyond normal flaking

If any of these effects persist beyond two weeks or worsen over time, discontinue use and consult your pharmacist or GP for further guidance.

What Are the Serious Side Effects of OLAY Anti-Wrinkle Face Wash?

Serious reactions to this face wash are rare but possible. An allergic reaction (contact allergy or, in very rare cases, anaphylaxis) can occur with any cosmetic product. Seek urgent medical attention if you experience any of the following after using this product:

  • Significant facial swelling, particularly around the eyes, lips, or throat
  • Widespread hives or urticaria
  • Difficulty breathing or swallowing
  • Dizziness or a sudden drop in blood pressure

These symptoms may indicate a serious systemic allergic reaction and require immediate medical assessment. Call 999 or go to your nearest A&E department without delay.

What Should You Do If You Experience Side Effects?

For mild side effects such as temporary redness or dryness, you can usually manage these at home by reducing application frequency to once daily and ensuring you moisturise thoroughly after each use. Avoid using other active skincare products — such as exfoliating acids or retinoids — at the same time until your skin has settled.

For moderate or persistent reactions, stop using the product and allow your skin to recover for at least 5 to 7 days before trying again. If symptoms do not improve, speak to your pharmacist who can assess whether the reaction is likely to be ingredient-related and recommend an alternative product.

Can OLAY Anti-Wrinkle Face Wash Interact With Other Skincare Products?

This face wash does not interact with oral medicines. However, certain topical skincare combinations are worth being mindful of. Using high-strength vitamin C (ascorbic acid) serums immediately after a niacinamide-containing product at the same time of day may theoretically reduce the effectiveness of both ingredients — it is generally better to use them at different times of day (e.g. vitamin C in the morning, niacinamide-based products in the evening). If you are using prescription topical treatments such as tretinoin or topical antibiotics, consult your pharmacist before adding new products to your routine.

If you are concerned about any side effects, contact your pharmacist or GP immediately.

Patient Information Leaflet

Important - Before taking any medication, it is always important to read the Patient Information Leaflet (PIL)

Written and reviewed by our qualified team

GPhC Number: 2233073
Tarun Kumar

Reviewed by:

Tarun Kumar

Superintendent/ Clinical Lead

📖 Find out more about our team of medical content authors and how we ensure the accuracy of our content with our content guidelines.

Content last updated: 31 Mar 2025

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