Intimate Earth Bliss Anal Relaxing Water Based Glide 60ml

What Is an Anal Relaxing Lubricant and How Can It Help?

If you've ever found anal intimacy uncomfortable or tense, you're far from alone. The anal sphincter is a ring of muscle that naturally contracts under pressure, and without adequate lubrication and relaxation, friction and discomfort can make the experience unpleasant. The anal relaxing lubricant from Intimate Earth — the Bliss Anal Relaxing Water Based Glide 60ml — is designed specifically to address both of those issues at once. Priced at £16.99, it combines a smooth water-based glide with a plant-derived botanical ingredient to help ease tension before and during anal play. You can find it alongside a wider range of options in our personal lubricants collection.

Intimate Earth is a brand known for using organic and naturally sourced ingredients, and this product is no exception. It's free from parabens, glycerine, and petrochemicals — ingredients that can disrupt the delicate mucosal lining of the rectum. That matters, because the rectal mucosa is thinner and more permeable than vaginal tissue, making ingredient quality genuinely important here, not just a marketing point.

How Does Intimate Earth Bliss Work to Reduce Discomfort?

The key active botanical in this formula is clove leaf extract (derived from Eugenia caryophyllus). Clove contains eugenol, a naturally occurring compound with mild topical anaesthetic and muscle-relaxing properties. When applied to the anal area, it works gently to reduce the involuntary tension of the sphincter muscles, making penetration more comfortable without causing complete numbness — which is actually important for safety, as some sensation helps you gauge comfort levels.

• Clove leaf extract provides mild topical desensitisation to reduce sphincter tension
• The water-based carrier ensures long-lasting, smooth glide with minimal stickiness
• Glycerine-free formulation reduces the risk of irritation to rectal mucosa
• Compatible with latex condoms, helping to support safer sexual health practices

Who Is Intimate Earth Bliss Suitable For?

This product is suitable for adults of any gender or sexual orientation who engage in or wish to explore anal intimacy. It's particularly useful for those who experience involuntary muscle tension or find anal play uncomfortable due to dryness or friction. It is also a sensible choice for anyone who prioritises natural, plant-based formulations.

• Adults new to anal intimacy who want a gentler introduction
• Those who have experienced discomfort with standard lubricants
• People who prefer vegan, paraben-free, and glycerine-free products
• Anyone using latex condoms who needs a condom-safe lubricant

It is not recommended for use on broken or inflamed skin, and anyone with a known sensitivity to clove or eugenol should avoid this product. If you have a history of rectal conditions such as haemorrhoids or fissures, speak to your GP or pharmacist before use. You may also find it helpful to browse our condoms and sexual health collection for complementary products.

How Does Intimate Earth Bliss Compare to Other Anal Lubricants?

Is Intimate Earth Bliss Clinically Suitable and How Should It Be Stored?

This anal relaxing lubricant is an over-the-counter product and does not require a prescription. However, it's worth noting that the rectal mucosa absorbs substances more readily than skin, so ingredient safety is a genuine clinical consideration. The glycerine-free, paraben-free formulation is designed with this in mind. Store the bottle below 25°C, away from direct sunlight, and keep it out of reach of children. Do not use past the expiry date printed on the packaging.

This product is a personal care product with topically active botanical ingredients. Speak to your doctor or pharmacist before using if you have an underlying medical condition, rectal inflammation, or are taking other medicines.

What Is Intimate Earth Bliss and What Is It Used For?

Intimate Earth Bliss Anal Relaxing Water Based Glide 60ml is a topically applied personal lubricant formulated specifically for anal intimacy. It contains clove leaf extract, a plant-derived ingredient with mild desensitising properties, combined with a smooth water-based carrier to reduce friction and ease sphincter tension. It is used by adults who want to make anal play more comfortable, whether as part of solo or partnered sexual activity.

Sexual health is a recognised component of overall wellbeing. The NHS acknowledges that comfortable, consensual sexual activity is part of a healthy adult life, and using appropriate lubricants can help reduce the risk of tissue trauma during anal sex — which in turn supports safer sexual health outcomes.

What Do You Need to Know Before Using Intimate Earth Bliss?

Before using this product, read the following carefully. While it is a general sale personal care product, there are important considerations to be aware of.

Do not use Intimate Earth Bliss if:

• You have a known allergy or sensitivity to clove, eugenol, or any listed ingredient
• You have broken, inflamed, or infected skin in the application area
• You have active rectal conditions such as anal fissures, haemorrhoids, or proctitis — consult your GP first
• You are under 18 years of age

Warnings and precautions:

• For external and anal topical use only — do not ingest
• Avoid contact with eyes; if contact occurs, rinse thoroughly with water
• The clove extract provides mild desensitisation — do not ignore pain signals during use
• Patch test on a small area of skin before first use if you have sensitive skin
• This product does not provide contraception or protection against sexually transmitted infections (STIs)

Known interactions:

• No clinically significant drug interactions are known for topical clove extract at this concentration
• Compatible with latex and polyisoprene condoms — safe to use alongside products from our condoms and sexual health range
• Not recommended for use with silicone-based lubricants simultaneously

How Should You Use Intimate Earth Bliss?

Using this product correctly helps you get the most benefit while minimising any risk of irritation. Apply it generously and allow a few minutes for the clove extract to take effect before proceeding.

1. Wash hands thoroughly before use
2. Apply a generous amount of the glide to the anal area and/or to any toy or partner
3. Gently massage the product into the area and allow 2–3 minutes for the botanical ingredients to begin working
4. Reapply as needed during activity — water-based formulas can be refreshed with a small amount of water or additional product
5. After use, wash the area gently with warm water and mild soap

What Are the Possible Side Effects of Intimate Earth Bliss?

Most people tolerate this product well. However, as with any topically applied product containing active botanical ingredients, some individuals may experience reactions.

Common side effects:

• Mild temporary tingling or warming sensation from the clove extract
• Slight localised numbness in the application area

Less common side effects:

• Localised redness or irritation, particularly in those with sensitive skin
• Contact dermatitis in individuals with eugenol sensitivity
• Mild swelling if an allergic reaction occurs

If you experience persistent irritation, swelling, or signs of an allergic reaction such as hives or difficulty breathing, stop use immediately and seek medical advice. The NHS provides guidance on recognising allergic reactions and when to seek urgent care. If you're managing any related skin concerns, our skin care collection includes products that may help soothe mild irritation.

How Should You Store Intimate Earth Bliss?

• Store below 25°C in a cool, dry place away from direct sunlight
• Keep the cap tightly closed when not in use
• Do not freeze
• Keep out of reach and sight of children
• Do not use after the expiry date printed on the bottle
• Do not store in a bathroom where heat and humidity may affect the formula