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Fade Out Pure Glow Brightening Exfoliating Facial Wash 100ml

Fade Out Pure Glow Brightening Exfoliating Facial Wash 100ml

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  • ✔️ Gently exfoliates dead skin cells for a brighter complexion
  • ✔️ Niacinamide helps visibly even out uneven skin tone
  • ✔️ AHAs promote faster skin cell turnover with daily use
  • ✔️ Suitable for most adult skin types including oily and combination
  • ✔️ Compact 100ml size ideal for travel and everyday use

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What Is a Brightening Facial Wash and Does Fade Out Pure Glow Deliver?

 

If your skin has been looking a little flat, uneven, or just lacking that healthy glow, you are not alone. Dull skin is one of the most common concerns people raise with pharmacists and skincare professionals across the UK. The Fade Out Pure Glow Brightening Exfoliating Facial Wash 100ml is a daily cleanser designed to tackle exactly that — gently removing dead skin cells while helping to even out skin tone with continued use. At just £4.99, it sits firmly in the accessible end of the skin care market without cutting corners on its formulation.

This brightening facial wash combines exfoliating action with skin-tone-evening ingredients, making it a practical choice for anyone who wants a more radiant complexion without committing to a complicated multi-step routine. It is a 100ml tube — compact enough for travel, yet sufficient for several weeks of daily use.

 

How Does Fade Out Pure Glow Exfoliating Facial Wash Work?

 

The wash works through a dual mechanism: physical and chemical exfoliation combined with active brightening ingredients. Here is how it functions at a skin level:

  • Exfoliation: Alpha hydroxy acids (AHAs) help to loosen the bonds between dead skin cells on the surface, encouraging natural cell turnover and revealing fresher skin underneath.
  • Brightening: Niacinamide (vitamin B3) is a well-studied ingredient that helps reduce the appearance of uneven pigmentation and supports the skin barrier.
  • Cleansing: Surfactant-based cleansing agents lift away dirt, excess sebum, and environmental pollutants without stripping the skin of essential moisture.
  • Skin barrier support: Hydrating components within the formula help to maintain moisture balance during the cleansing process.

The NHS notes that maintaining a healthy skin barrier is important for overall skin health, and using overly harsh cleansers can disrupt this. Fade Out's formulation aims to cleanse effectively while keeping that disruption to a minimum.

 

Who Should Use Fade Out Pure Glow Brightening Facial Wash?

 

This product is suitable for adults who want to address dullness, uneven skin tone, or a build-up of dead skin cells as part of their daily cleansing routine. It is particularly well-suited to:

  • Adults with dull or lacklustre skin seeking a brighter complexion
  • Those with mild hyperpigmentation or uneven skin tone
  • People looking for a simple, one-step brightening cleanser
  • Anyone wanting to incorporate AHAs into their routine without a dedicated exfoliant

It is not recommended for children, and those with very sensitive, broken, or inflamed skin should exercise caution. If you have a diagnosed skin condition such as eczema, rosacea, or psoriasis, speak to your GP or pharmacist before introducing any new exfoliating product.

 

How Does Fade Out Pure Glow Compare to Other Brightening Cleansers?

 

Feature Fade Out Pure Glow Facial Wash Standard Foaming Face Wash
Exfoliating action Yes — AHA-based No
Brightening ingredient Niacinamide Typically none
Suitable for daily use Yes Yes
Price (approx.) £4.99 / 100ml £3–£8 / 150ml

 

Is Fade Out Pure Glow Facial Wash Suitable for All Skin Types?

 

The formula is designed with a broad range of skin types in mind, though individual responses will vary. If you have oily or combination skin, the exfoliating action may help to manage congestion and uneven texture. For dry skin types, it is worth following up with a moisturiser to replenish hydration after cleansing — the NHS recommends applying moisturiser to slightly damp skin for best absorption.

Those with sensitive skin should patch test on a small area of the inner arm for 24 hours before applying to the face. If you are already using other AHA-containing products — such as toners or serums — be mindful of over-exfoliation, which can lead to redness and irritation. You may also want to explore other creams and ointments to complement your skincare routine.

This product is a cosmetic. If you have an underlying skin condition or are taking medicines that affect your skin, speak to your doctor or pharmacist before use.

Fade Out Pure Glow Brightening Exfoliating Facial Wash 100ml specifications
Treatment category Skincare / Brightening Cleanser
Mechanism of action AHA exfoliation and niacinamide-based skin tone evening
Effective for Dull skin, uneven skin tone, surface dead cell build-up
Suitable for Adults; most skin types
Active ingredient Niacinamide, Alpha Hydroxy Acids (AHAs)
Pack size 100ml
UK classification General Sale / Cosmetic
Preparation Gel/wash
Route of administration Topical (facial)

Specifications of Fade Out Pure Glow Brightening Exfoliating Facial Wash 100ml

 

What Is Fade Out Pure Glow Facial Wash and What Is It Used For?

 

Fade Out Pure Glow Brightening Exfoliating Facial Wash is a topical cosmetic cleanser formulated for daily use on the face. It is used to cleanse the skin while simultaneously exfoliating dead surface cells and helping to even out skin tone over time. The product is intended for adults who want to address dullness, mild discolouration, or uneven texture as part of a regular skincare routine.

The key active components — niacinamide and alpha hydroxy acids — work together to support a clearer, more even-looking complexion. Niacinamide is a form of vitamin B3 that has been studied for its role in reducing the appearance of hyperpigmentation and supporting the skin's natural barrier function. AHAs are water-soluble acids derived from natural sources that help to accelerate the shedding of dead skin cells from the skin's surface.

 

What Do You Need to Know Before Using Fade Out Pure Glow Facial Wash?

 

Before using this product, read the following carefully. Although this is a cosmetic product, certain individuals should take extra care.

Do not use this product if you:

  • Are allergic to niacinamide, AHAs, or any other listed ingredient
  • Have open wounds, cuts, or broken skin on your face
  • Have active eczema, rosacea, or psoriasis flares on the face
  • Are a child under 12 years of age

Take extra care and speak to a pharmacist or GP if you:

  • Have very sensitive or reactive skin
  • Are currently using prescription retinoids or other exfoliating treatments
  • Are pregnant or breastfeeding — while topical niacinamide is generally considered low risk, always check with your midwife or GP
  • Have a history of contact dermatitis

Potential interactions to be aware of:

  • Using alongside other AHA or BHA products (e.g. glycolic acid toners, salicylic acid cleansers) may increase the risk of over-exfoliation and skin irritation
  • Combining with topical retinoids may heighten skin sensitivity — the NHS advises caution when layering active skincare ingredients

 

How Should You Use Fade Out Pure Glow Brightening Exfoliating Facial Wash?

 

Using this product correctly will help you get the most from it while minimising the risk of irritation. Follow these steps each time:

  1. Wet your face thoroughly with lukewarm water.
  2. Squeeze a small, pea-sized amount of the wash onto your fingertips.
  3. Apply to your face and massage gently in small circular motions for 30–60 seconds.
  4. Avoid the eye area and lips.
  5. Rinse thoroughly with lukewarm water until no product remains.
  6. Pat dry gently with a clean towel — do not rub.
  7. Follow with your usual moisturiser.
Skin Type Recommended Frequency Additional Advice
Normal / Combination Twice daily (morning and evening) Follow with SPF in the morning
Oily Twice daily Use a lightweight, non-comedogenic moisturiser
Dry Once daily (evening) Always follow with a rich moisturiser
Sensitive Once daily or every other day Patch test first; monitor for redness

Because AHAs can increase photosensitivity, the NHS recommends applying a broad-spectrum SPF 30 or higher sunscreen every morning when using exfoliating skincare products. You can find a range of complementary products in our skin care collection.

 

What Are the Possible Side Effects of Fade Out Pure Glow Facial Wash?

 

As with any skincare product containing active ingredients, some people may experience side effects. These are usually mild and temporary.

Common side effects:

  • Mild tingling or stinging sensation during application
  • Temporary redness immediately after use
  • Slight dryness or tightness, particularly in dry skin types

Less common side effects:

  • Increased skin sensitivity to sunlight (photosensitivity) — use SPF daily
  • Peeling or flaking if used too frequently alongside other exfoliants
  • Contact dermatitis in those with ingredient sensitivities

Stop using the product and seek advice from your pharmacist or GP if you experience persistent redness, swelling, or a rash. Serious allergic reactions are rare but possible — if you notice swelling of the face, lips, or throat, seek urgent medical attention.

 

How Should You Store Fade Out Pure Glow Facial Wash?

 

Correct storage helps to maintain the product's effectiveness and safety. Follow these guidelines:

  • Store below 25°C in a cool, dry place
  • Keep away from direct sunlight and heat sources
  • Keep the cap tightly closed when not in use
  • Keep out of reach of children
  • Do not use after the expiry date printed on the packaging
  • Do not freeze

If you are building a broader skincare and wellness routine, it is worth exploring our range of vitamins and supplements — nutrients such as vitamin C and zinc play a supporting role in skin health according to NHS guidance.

Written and reviewed by our qualified team

Your safety and success are our highest priorities. Our medical team rigorously evaluates every product and piece of advice we provide, ensuring you receive only the most effective, science-backed solutions available.

Frequently Asked Questions

Where can I buy Fade Out Pure Glow Brightening Exfoliating Facial Wash in the UK?

You can buy Fade Out Pure Glow Brightening Exfoliating Facial Wash 100ml online from Cured Pharmacy for just £4.99. It is available without a prescription as an over-the-counter cosmetic product. Simply add it to your basket and it will be dispatched directly to your door.

How does Fade Out Pure Glow Brightening Facial Wash work on the skin?

The wash uses alpha hydroxy acids (AHAs) to gently exfoliate dead skin cells from the surface, encouraging faster cell turnover and a fresher appearance. Niacinamide (vitamin B3) works alongside this to help reduce the look of uneven pigmentation and support the skin's natural barrier. Together, these ingredients make it an effective brightening facial wash for daily use.

How do I use Fade Out Pure Glow Facial Wash step by step?

Wet your face with lukewarm water, apply a small amount of the wash to your fingertips, and massage gently over your face in circular motions for around 30 to 60 seconds. Rinse thoroughly and pat dry with a clean towel. Always follow with a moisturiser, and use SPF in the morning as AHAs can increase sun sensitivity.

How often should I use Fade Out Pure Glow Exfoliating Facial Wash?

For most skin types, twice daily — morning and evening — is appropriate. If you have sensitive or dry skin, start with once daily and build up gradually as your skin adjusts. Avoid using it alongside other exfoliating products at the same time to reduce the risk of over-exfoliation.

Can Fade Out Pure Glow Facial Wash cause skin irritation or side effects?

Some users may experience mild tingling, temporary redness, or slight dryness, particularly when first starting use. These effects are usually short-lived and settle as the skin adjusts. If you notice persistent redness, peeling, or a rash, stop using the product and speak to your pharmacist.

Is Fade Out Pure Glow Facial Wash suitable for sensitive skin?

The formula is designed to be gentle, but those with sensitive or reactive skin should always patch test before applying to the full face. Apply a small amount to the inner arm and wait 24 hours to check for any reaction. If you have a diagnosed skin condition such as eczema or rosacea, consult your GP or pharmacist first.

Who is eligible to use Fade Out Pure Glow Brightening Exfoliating Facial Wash?

This product is intended for adults who want to address dull skin, uneven skin tone, or surface congestion as part of their daily cleansing routine. It is not recommended for children under 12. Those who are pregnant, breastfeeding, or have an active skin condition should seek advice from a healthcare professional before use.

What happens if I accidentally get Fade Out Facial Wash in my eyes?

If the product comes into contact with your eyes, rinse immediately and thoroughly with plenty of clean, lukewarm water for several minutes. Do not rub your eyes. If irritation, redness, or discomfort persists after rinsing, seek medical advice promptly. You can find additional eye care products in our eye care collection.

What are the alternatives to Fade Out Pure Glow Brightening Facial Wash?

Alternatives include other AHA-based cleansers, niacinamide face washes, or gentle enzyme exfoliating cleansers available from UK pharmacies. The right choice depends on your skin type, concerns, and any other active ingredients you are already using. Speak to your pharmacist for a personalised recommendation suited to your skin.

How long does it take to see results from Fade Out Pure Glow Facial Wash?

Most users begin to notice an improvement in skin brightness and texture within 4 to 6 weeks of consistent daily use. Skin cell turnover takes approximately 28 days in younger adults, so giving the product at least a full cycle is important before judging results. Individual outcomes will vary depending on skin type, age, and overall skincare routine.

Can I use Fade Out Pure Glow Facial Wash alongside other skincare products?

Yes, but take care when combining it with other products that contain active exfoliating ingredients such as glycolic acid, salicylic acid, or retinoids, as this may increase the risk of irritation. A simple routine — cleanser, moisturiser, and SPF — is a good starting point. Introduce additional actives one at a time so you can monitor your skin's response.

Do I need to use SPF after using Fade Out Pure Glow Brightening Facial Wash?

Yes — because AHAs increase the skin's sensitivity to UV radiation, daily use of a broad-spectrum SPF 30 or higher sunscreen in the morning is strongly recommended. The NHS advises sun protection as a key part of any skincare routine involving exfoliating acids. Skipping SPF can increase the risk of sun damage and may worsen pigmentation over time.

Is Fade Out Pure Glow Facial Wash suitable for use during pregnancy?

Topical niacinamide is generally considered low risk during pregnancy, but AHAs in leave-on products are typically advised with caution. Because this is a rinse-off cleanser with limited skin contact time, the risk is likely to be low — however, you should always consult your midwife or GP before introducing new skincare products during pregnancy or breastfeeding.

How long can I keep using Fade Out Pure Glow Facial Wash?

This product can be used as part of your ongoing daily skincare routine for as long as your skin tolerates it well. There is no set maximum duration for use. If at any point you notice persistent irritation, increased sensitivity, or worsening skin concerns, take a break and speak to a pharmacist or dermatologist. You can browse our full range of skin care products for complementary options.

What does the latest research say about niacinamide and AHAs in skincare?

Niacinamide has been studied extensively and is well-supported in dermatological literature for its role in reducing hyperpigmentation, improving skin barrier function, and minimising the appearance of pores. AHAs such as glycolic and lactic acid are similarly well-evidenced for promoting cell turnover and improving skin texture. Both ingredients are widely used in evidence-based skincare formulations recommended by dermatologists in the UK.

How Should You Use Fade Out Pure Glow Brightening Exfoliating Facial Wash?

Using this facial wash correctly is straightforward, but a few simple steps will help you get the most from it while keeping your skin comfortable. Always apply to clean, damp skin and avoid the delicate eye area and lips throughout.

Follow these steps each time you cleanse:

What Is the Correct Dose of Fade Out Pure Glow Brightening Exfoliating Facial Wash?

A small, pea-sized amount is sufficient for each application — using more does not improve results and may increase the likelihood of irritation. The table below outlines recommended usage based on skin type and indication.

When Is the Best Time to Use Fade Out Pure Glow Brightening Exfoliating Facial Wash?

You can use this wash both morning and evening as part of your regular cleansing routine. In the morning, it removes any overnight sebum build-up and prepares the skin for moisturiser and SPF. In the evening, it clears away the day's pollution, make-up residue, and dead skin cells, allowing any overnight treatments to absorb more effectively.

If you are new to AHA-containing products, starting with evening use only is a sensible approach. This reduces daytime sun sensitivity while your skin acclimatises to the exfoliating action.

How Long Can You Use Fade Out Pure Glow Brightening Exfoliating Facial Wash For?

There is no fixed maximum duration for using this product. It is designed for ongoing daily use as part of a regular skincare routine. Most people use it continuously for as long as it suits their skin. That said, if you notice signs of over-exfoliation — such as persistent redness, tightness, or increased sensitivity — take a short break of several days and allow your skin barrier to recover before resuming.

Review your routine every few months, particularly if you introduce other active skincare ingredients. Consistency is key to seeing lasting improvements in skin brightness and tone.

Do not exceed the recommended dose. If in doubt, speak to your pharmacist.

What Are the Most Common Side Effects of Fade Out Pure Glow Brightening Exfoliating Facial Wash?

Most people tolerate this product well, particularly after the first week or two of use. However, because it contains alpha hydroxy acids (AHAs), some initial skin responses are not unusual — especially if your skin is not accustomed to exfoliating ingredients.

  • Mild tingling or stinging sensation during or immediately after application
  • Temporary redness that settles within a few minutes of rinsing
  • Slight dryness or tightness, particularly in dry skin types
  • Mild flaking during the first week as dead skin cells are shed more rapidly

What Are the Less Common Side Effects of Fade Out Pure Glow Facial Wash?

Less commonly, some users may experience more noticeable skin reactions, particularly if they have sensitive skin or are using other active skincare products at the same time. These effects are not typical but are worth being aware of.

  • Increased photosensitivity — skin may burn more easily in sunlight without adequate SPF protection
  • Persistent peeling or flaking if used too frequently alongside other exfoliants
  • Contact dermatitis — an itchy, red, or blistering rash caused by sensitivity to an ingredient
  • Skin purging — a temporary increase in breakouts as cell turnover accelerates, typically resolving within 4 to 6 weeks

What Are the Serious Side Effects of Fade Out Pure Glow Facial Wash?

Serious reactions to this product are rare but possible. If you experience any of the following, stop using the product immediately and seek medical attention.

Signs of a serious allergic reaction (anaphylaxis or severe contact allergy) include swelling of the face, lips, tongue, or throat, difficulty breathing, severe rash or hives, or a burning sensation that does not resolve after rinsing. These symptoms require urgent medical assessment — call 999 or go to your nearest A&E department.

What Should You Do If You Experience Side Effects from Fade Out Pure Glow Facial Wash?

For mild side effects such as temporary redness or tingling, reduce the frequency of use and ensure you are applying SPF every morning. Switching to once-daily evening use often resolves these issues. Always follow cleansing with a good moisturiser to support the skin barrier.

If side effects are moderate or persistent — such as ongoing irritation, worsening dryness, or a rash — stop using the product and consult your pharmacist. They can help you identify whether the reaction is related to this product or another ingredient in your routine, and recommend a suitable alternative from our skin care range.

Can Fade Out Pure Glow Facial Wash Interact With Other Skincare Products or Medicines?

This is a cosmetic product with no known systemic drug interactions. However, combining it with other topical products containing exfoliating acids (such as glycolic acid, lactic acid, or salicylic acid) or prescription retinoids can increase the risk of skin irritation, barrier disruption, and photosensitivity. If you are using prescription topical treatments for a skin condition, speak to your GP or dermatologist before adding this product to your routine.

If you are concerned about any side effects, contact your pharmacist or GP immediately.

Patient Information Leaflet

Important - Before taking any medication, it is always important to read the Patient Information Leaflet (PIL)

Written and reviewed by our qualified team

GPhC Number: 2233073
Tarun Kumar

Reviewed by:

Tarun Kumar

Superintendent/ Clinical Lead

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Content last updated: 31 Mar 2025

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