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AquaMax Cream 100g

AquaMax Cream 100g

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  • ✔️ Soothes and moisturises dry, itchy, and sensitive skin
  • ✔️ Helps restore the skin's natural moisture barrier daily
  • ✔️ Suitable for eczema, dermatitis, and psoriasis management
  • ✔️ Paraffin-based formula locks in hydration between applications
  • ✔️ Fragrance-free and suitable for adults and children

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Is AquaMax Cream Good for Dry Skin?

 

If you're dealing with persistently dry, flaky, or itchy skin, finding a reliable emollient can make a real difference to your daily comfort. Aqueous cream for dry skin has long been a staple recommendation in UK pharmacies, and AquaMax Cream 100g offers exactly that — a simple, affordable, paraffin-based emollient that helps restore moisture to the skin's surface. At just £3.29, it's one of the most accessible options available without a prescription. Whether your skin feels tight after washing or you're managing a longer-term condition like eczema, this cream is worth knowing about. You can explore the full range of skin care products available at Cured Pharmacy if you're looking for complementary options.

Dry skin — clinically referred to as xerosis — affects a significant proportion of the UK population, particularly during colder months when central heating strips moisture from the air. Emollients like AquaMax Cream are recommended by the NHS as a first-line treatment for conditions including eczema, psoriasis, and ichthyosis. They work by softening and hydrating the skin, reducing the discomfort that comes with dryness.

 

How Does AquaMax Cream Work on the Skin?

 

AquaMax Cream is an emollient — a substance that softens and soothes the skin by reducing water loss from the outer skin layer (the stratum corneum). It doesn't treat the underlying cause of a skin condition, but it does provide meaningful symptomatic relief and helps maintain the skin barrier. Here's how it works:

  • Forms a thin, occlusive film over the skin surface to slow transepidermal water loss
  • Softens the stratum corneum, making skin feel smoother and less tight
  • Reduces itching by keeping the skin hydrated and less prone to cracking
  • Supports the skin's natural barrier function with regular use

The active components — liquid paraffin and white soft paraffin — are well-established emollient ingredients used in NHS-recommended formulations. They are non-sensitising for most people and suitable for frequent, daily application.

 

Who Should Use AquaMax Cream?

 

AquaMax Cream is suitable for a wide range of people experiencing dry or sensitive skin. It's particularly useful if you have a diagnosed skin condition that requires regular emollient therapy. That said, it's equally helpful for everyday dryness caused by environmental factors, frequent handwashing, or ageing skin.

This cream may be appropriate for you if you:

  • Have dry, flaky, or itchy skin with no obvious cause
  • Are managing eczema (atopic dermatitis) or contact dermatitis
  • Have psoriasis or ichthyosis and need a daily moisturiser
  • Experience skin dryness as a side effect of medication or medical treatment

 

How Does AquaMax Cream Compare to Other Emollients?

 

Feature AquaMax Cream 100g E45 Cream 50g
Active ingredients Liquid paraffin, white soft paraffin Light liquid paraffin, white soft paraffin, anhydrous lanolin
Suitable for sensitive skin Yes Yes (lanolin may irritate some)
Price £3.29 / 100g Typically £3.50–£4.50 / 50g
Fragrance-free Yes Yes

 

Is AquaMax Cream Safe to Store and Use Long-Term?

 

AquaMax Cream is safe for long-term use as part of a daily emollient routine. The NHS advises that emollients should be applied regularly — even when skin appears to be improving — to maintain the skin barrier and prevent flare-ups. Store the cream below 25°C, away from direct sunlight, and keep the lid tightly closed between uses to prevent contamination. If you're also managing a condition like athletes foot or fungal infections, be aware that emollients should not be applied to actively infected skin without medical advice.

One important safety note: paraffin-based emollients are flammable when they soak into fabric. Keep away from open flames, cigarettes, and other ignition sources — this applies to clothing, bedding, and dressings that may have come into contact with the cream.

This product is a medicine. Speak to your doctor or pharmacist before using if you have an underlying medical condition or are taking other medicines.

AquaMax Cream 100g specifications
Treatment category Emollient / Moisturiser
Mechanism of action Forms occlusive film to reduce transepidermal water loss and soften the stratum corneum
Effective for Dry skin, eczema, dermatitis, psoriasis, ichthyosis
Suitable for Adults and children (seek advice for infants)
Active ingredients Liquid paraffin, white soft paraffin, emulsifying wax
Pack size 100g
UK classification General Sale List (GSL)
Drug class Emollient
Preparation Cream
Route of administration Topical (applied to skin)

Specifications of AquaMax Cream 100g

 

What Is AquaMax Cream and What Is It Used For?

 

AquaMax Cream 100g is a topical emollient cream used to moisturise and soothe dry, sensitive, and irritated skin. It belongs to a class of medicines known as emollients, which work by forming a protective layer on the skin to lock in moisture and reduce water loss. The NHS recommends emollients as a core treatment for a range of dry skin conditions, including eczema, psoriasis, contact dermatitis, and ichthyosis.

This aqueous cream for dry skin is suitable for use on the body, hands, and face (avoiding the eyes). It can be used as a leave-on moisturiser or, in some cases, as a soap substitute when washing — though you should check with your pharmacist before using it in this way, as some formulations are not intended for use as a wash product.

 

What Do You Need to Know Before Using AquaMax Cream?

 

Before applying AquaMax Cream, read the following carefully. Most people tolerate emollient creams well, but there are some situations where caution is needed.

Do not use AquaMax Cream if you:

  • Are allergic to liquid paraffin, white soft paraffin, emulsifying wax, or any other ingredient in the formulation
  • Have an active skin infection — emollients should not be applied to infected areas without medical advice
  • Have been advised by your doctor to avoid paraffin-based products

Warnings and precautions:

  • Paraffin-based emollients are a fire hazard — keep away from naked flames, cigarettes, and other ignition sources
  • Fabric (clothing, bedding, dressings) soaked with paraffin-based products can ignite more easily — wash regularly
  • Avoid contact with eyes and mucous membranes
  • If your skin condition worsens or does not improve after two to four weeks, consult your GP
  • Use a clean spatula or wash hands before applying to avoid contaminating the pot

Drug interactions:

  • No clinically significant drug interactions are known for topical emollients
  • If you are using a topical corticosteroid or other medicated cream, apply the emollient first and allow it to absorb before applying the other product — or follow your prescriber's instructions

 

How Should You Use AquaMax Cream?

 

Using an emollient correctly makes a real difference to how effective it is. Apply AquaMax Cream generously and regularly — don't wait until your skin feels very dry before reaching for it. You can find further guidance on emollient use alongside other creams and ointments available at Cured Pharmacy.

  1. Wash and gently pat the affected area dry before applying
  2. Take a small amount of cream using clean fingers or a spatula
  3. Apply in smooth, downward strokes in the direction of hair growth
  4. Do not rub vigorously — this can cause folliculitis (inflammation of hair follicles)
  5. Allow the cream to absorb before dressing or applying other topical products
  6. Repeat two to four times daily, or as directed by your pharmacist or GP
Indication Age Group Dose Frequency
Dry skin / xerosis Adults Apply liberally to affected area 2–4 times daily
Eczema / dermatitis Adults & children Apply liberally to affected area 2–4 times daily or more
Psoriasis (maintenance) Adults Apply liberally to affected area 2–3 times daily
Dry skin (infants) Under 2 years As directed by GP or pharmacist As directed

 

What Are the Possible Side Effects of AquaMax Cream?

 

Emollients are generally very well tolerated. Serious side effects are rare. However, as with any topical product, some people may experience a reaction.

Common side effects:

  • Mild stinging or burning sensation on first application, particularly on broken or inflamed skin
  • Temporary greasiness or heaviness on the skin surface
  • Skin feeling warm or flushed after application

Less common side effects:

  • Folliculitis (small, itchy spots around hair follicles) — usually caused by applying cream against the direction of hair growth
  • Contact dermatitis — an allergic reaction to one of the ingredients, presenting as redness, itching, or a rash
  • Acne-like breakouts in people with oily or acne-prone skin

If you notice any worsening of your skin condition, a new rash, or signs of an allergic reaction (such as swelling, hives, or difficulty breathing), stop using the cream immediately and seek medical advice.

 

How Should You Store AquaMax Cream?

 

Correct storage helps maintain the quality and safety of AquaMax Cream. Follow these guidelines:

  • Store below 25°C in a cool, dry place
  • Keep away from direct sunlight and heat sources
  • Keep the lid tightly closed when not in use
  • Keep out of reach and sight of children
  • Do not use after the expiry date printed on the packaging
  • Do not store in the bathroom — humidity can affect the formulation
  • Do not freeze

If you're managing multiple skin conditions and storing several topical products, it's worth keeping them clearly labelled and separate. You can browse the full range of skin care products at Cured Pharmacy to find everything you need in one place.

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Your safety and success are our highest priorities. Our medical team rigorously evaluates every product and piece of advice we provide, ensuring you receive only the most effective, science-backed solutions available.

Frequently Asked Questions

Where can I buy AquaMax Cream 100g online in the UK?

You can buy AquaMax Cream 100g directly from Cured Pharmacy online for just £3.29. It is available without a prescription as an over-the-counter emollient. Simply add it to your basket and choose your preferred delivery option at checkout — no GP visit required.

How does AquaMax Cream work on dry skin?

AquaMax Cream works as an emollient by forming a protective film over the skin surface that slows transepidermal water loss. The paraffin-based ingredients soften and hydrate the outer skin layer, helping to restore the skin's natural barrier function. Regular use helps prevent the skin from drying out further between applications.

How do I use AquaMax Cream step by step?

Apply AquaMax Cream to clean, dry skin using the following steps:

  1. Wash and gently pat the area dry
  2. Take a small amount using clean fingers or a spatula
  3. Apply in smooth, downward strokes in the direction of hair growth
  4. Allow to absorb before dressing or applying other products

Repeat two to four times daily, or as directed by your pharmacist.

What is the correct dose of AquaMax Cream?

There is no fixed dose for emollient creams — you should apply AquaMax Cream liberally to all affected areas of skin. The NHS recommends using emollients frequently and generously, typically two to four times daily for dry skin conditions. For eczema, you may need to apply it more often, especially after bathing.

Can I use AquaMax Cream on my face?

AquaMax Cream can be applied to the face, but you should avoid contact with the eyes and mucous membranes. If you experience stinging or irritation on facial skin, discontinue use and speak to your pharmacist. Those with acne-prone skin should seek advice before using paraffin-based emollients on the face, as they can occasionally block pores.

Is AquaMax Cream safe for babies and children?

Aqueous emollient creams are commonly used in paediatric skin care, and the NHS recommends emollients as a first-line treatment for childhood eczema. However, you should always consult your GP or pharmacist before applying any emollient to a baby or young child under two years of age. Ensure the product is stored safely out of reach of children at all times.

What are the side effects of AquaMax Cream?

Side effects are uncommon but can include:

  • Mild stinging or burning on first application
  • Folliculitis (small spots around hair follicles) if applied against hair growth direction
  • Contact dermatitis in people allergic to an ingredient

If you notice a rash, swelling, or worsening of your skin condition, stop using the cream and speak to your pharmacist or GP promptly.

Can AquaMax Cream be used for eczema?

Yes, AquaMax Cream is suitable for use on dry skin conditions including eczema (atopic dermatitis) and contact dermatitis. Emollients are a cornerstone of eczema management recommended by the NHS and should be used regularly, even during periods when the skin appears clear. You can explore our full range of creams and ointments for additional skin care options.

How long can I use AquaMax Cream for?

AquaMax Cream can be used long-term as part of a daily skin care routine for chronic dry skin conditions — there is no set maximum duration for emollient use. The NHS advises continuing emollient therapy even when skin appears to be improving, to maintain the skin barrier and prevent flare-ups. If your skin condition does not improve after two to four weeks of regular use, consult your GP or pharmacist.

Is AquaMax Cream a fire hazard?

Yes — paraffin-based emollients, including AquaMax Cream, are flammable when they soak into fabric such as clothing, bedding, or dressings. The MHRA and NHS both advise keeping away from naked flames, cigarettes, and other ignition sources after application. Wash fabric that has come into contact with the cream regularly to reduce fire risk.

Can I use AquaMax Cream as a soap substitute?

Some aqueous emollient creams can be used as soap substitutes when washing, which is particularly helpful for people with eczema who find soap drying or irritating. However, not all formulations are intended for this purpose, so check with your pharmacist before using AquaMax Cream in this way. The NHS recommends avoiding soap, bubble bath, and shower gel if you have eczema.

What are the alternatives to AquaMax Cream?

There are several emollient alternatives available, including:

  • E45 Cream — contains lanolin, which may irritate some people
  • Diprobase Cream — a widely used paraffin-based emollient
  • Doublebase Gel — suitable for very dry or eczema-prone skin
  • Cetraben Cream — light emollient suitable for sensitive skin

Browse our skin care collection to compare available options at Cured Pharmacy.

Who is eligible to use AquaMax Cream?

AquaMax Cream is suitable for most adults and children who experience dry, sensitive, or irritated skin. It is available over the counter without a prescription, making it accessible to anyone who needs it. People with known allergies to paraffin or emulsifying wax, or those with active skin infections, should seek pharmacist advice before use.

What happens if I miss an application of AquaMax Cream?

If you forget to apply AquaMax Cream at your usual time, simply apply it as soon as you remember and continue with your normal routine. Do not apply a double amount to make up for a missed application. Consistency is key with emollient therapy — the more regularly you use it, the better your skin barrier will be maintained.

What does the latest research say about aqueous cream for dry skin?

Research and NHS guidance consistently support the use of emollients as a first-line treatment for dry skin conditions including eczema and psoriasis. Some studies have raised questions about using aqueous cream containing sodium lauryl sulphate (SLS) as a leave-on emollient, as SLS can disrupt the skin barrier with prolonged use — always check the ingredient list and discuss with your pharmacist if you have concerns. AquaMax Cream's formulation should be reviewed with your pharmacist to confirm suitability for your specific skin type.

How Should You Use AquaMax Cream?

AquaMax Cream is designed for topical application directly to the skin. It's straightforward to use, but applying it correctly will help you get the most benefit — and reduce the small risk of side effects like folliculitis. Always wash your hands before applying, or use a clean spatula to remove cream from the pot.

What Is the Correct Dose of AquaMax Cream?

There is no single fixed dose for emollient creams — the general principle is to apply liberally and frequently. The NHS advises that emollients should be used generously, as under-application is one of the most common reasons people don't see results. Use enough to cover the affected area with a thin, even layer.

When Is the Best Time to Use AquaMax Cream?

The best time to apply AquaMax Cream is immediately after bathing or washing, while the skin is still slightly damp. This helps to lock in moisture and maximise the emollient effect. Applying before bed is also beneficial, as the skin has time to absorb the cream overnight without being disturbed by clothing or activity. Aim for at least two to four applications spread throughout the day for best results.

How Long Can You Use AquaMax Cream For?

AquaMax Cream can be used indefinitely as part of a long-term skin care routine. Emollients do not lose effectiveness with prolonged use, and the NHS recommends continuing them even when skin appears to have improved, to maintain the skin barrier and prevent flare-ups. If you notice no improvement after two to four weeks of consistent use, or if your skin condition worsens, speak to your GP or pharmacist for further assessment.

Do not exceed the recommended dose. If in doubt, speak to your pharmacist.

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What Are the Most Common Side Effects of AquaMax Cream?

AquaMax Cream is generally very well tolerated, and most people use it without any problems. However, as with any topical product, some people may notice mild reactions, particularly when starting treatment or applying to broken or inflamed skin.

  • Mild stinging or burning sensation on first application to sensitive or broken skin
  • Temporary greasiness or heaviness on the skin surface
  • Skin feeling warm or flushed shortly after application

What Are the Less Common Side Effects of AquaMax Cream?

Less common side effects are usually related to how the cream is applied or to individual sensitivity to one of the ingredients. They are not dangerous in most cases, but you should be aware of them.

  • Folliculitis — small, itchy spots or pustules around hair follicles, typically caused by applying cream against the direction of hair growth or by occluding the skin under tight clothing
  • Contact dermatitis — an allergic or irritant reaction presenting as redness, itching, or a rash at the site of application
  • Acne-like breakouts — occasionally seen in people with oily or acne-prone skin, particularly on the face or chest
  • Milia — small white cysts that can form if the cream is applied too heavily over a prolonged period

What Are the Serious Side Effects of AquaMax Cream?

Serious side effects from topical emollients are rare. However, you should seek urgent medical attention if you experience any of the following after applying AquaMax Cream, as these may indicate a severe allergic reaction (anaphylaxis) or significant skin infection:

  • Swelling of the face, lips, tongue, or throat
  • Difficulty breathing or swallowing
  • Widespread hives or urticaria
  • Signs of skin infection — increasing redness, warmth, swelling, pus, or fever

What Should You Do If You Experience Side Effects?

If you notice mild irritation or stinging that settles within a few minutes of application, this is usually not a cause for concern. Try applying a smaller amount and allow it to absorb fully before dressing. If you develop a persistent rash, worsening redness, or any signs of an allergic reaction, stop using AquaMax Cream immediately and speak to your pharmacist or GP. Do not continue using a product that is clearly causing a reaction.

For minor skin reactions, your pharmacist can advise on alternative emollient formulations that may suit your skin type better. There are many different emollients available, and finding the right one sometimes takes a little trial and error.

Can AquaMax Cream Interact With Other Medicines?

No clinically significant drug interactions are known for topical emollient creams. However, if you are using other topical treatments — such as corticosteroid creams, antifungal preparations, or medicated ointments — you should apply AquaMax Cream first and allow it to absorb before applying the other product. This prevents the emollient from diluting or interfering with the medicated treatment. Always follow the instructions given by your prescriber or pharmacist when using multiple topical products together.

If you are concerned about any side effects, contact your pharmacist or GP immediately.

Patient Information Leaflet

Important - Before taking any medication, it is always important to read the Patient Information Leaflet (PIL)

Written and reviewed by our qualified team

GPhC Number: 2233073
Tarun Kumar

Reviewed by:

Tarun Kumar

Superintendent/ Clinical Lead

📖 Find out more about our team of medical content authors and how we ensure the accuracy of our content with our content guidelines.

Content last updated: 31 Mar 2025

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